Radio
Radio stations have a wide reach and a strong musical connection, which also means a young, mobile-literate audience. These are excellent preconditions for creating new sources of income with mobile content and services. At the same time, interactivity with listeners increases customer loyalty.
As every radio station appeals to a different listening audience, we can’t offer a rule of thumb for a successful marketing concept. Individual concepts are put together working in close cooperation with the client. Possible services include:
- Ringtone Top 50 subscription, weekly
- Single Ringtone download
- SMS information service subscription for SMS transmissions at prearranged times
- Music recognition service
- Lottery voting
- Special events with lotteries
- One-off information services (traffic, weather, speed traps)
Content