New Name for Europe‘s Market Leader: NETRADA – Leading Fashion E-Commerce

• Renaming of the companies under one umbrella
• NETRADA stands for successful Internet trade with fashion and lifestyle products by dint of comprehensive full service model
• 2,000 employees for over 60 online shops in more than 20 countries
• Up to 80,000 parcels Europe-wide daily

HAMBURG. September 9, 2009. The D+S Group is merging all its e-commerce activities under the new brand NETRADA. As of September 10, 2009 the name NETRADA will represent the comprehensive full service model of the present companies Heycom, Adamicus, Picturepark Studios, D+S payment and D+S inkasso. With more than 60 online shops in over 20 countries NETRADA will be Europe’s largest e-commerce partner in the fashion and lifestyle trade for brand enterprises such as Hugo Boss, Puma, Esprit, C&A, Falke, Görtz and Gerry Weber.

In 2007 D+S AG took over the Heycom Group, thus laying the foundation of its e-commerce segment. Since then the Group has consistently augmented its service range for online shop operation. With its subsidiary Adamicus, incorporated in 2008, the service portfolio was supplemented by online marketing. With the Group subsidiary D+S payment a platform for international payment transactions was developed. D+S inkasso handles the collection of outstanding invoices for e-commerce clients. Newly established, Picturepark Studios are a highly modern creative studio providing photography and video production for online use. Moreover, D+S extended its capacity by enlarging its logistics location in Garbsen and adding a new location in Langenhagen providing a total of over 80,000 m2.

At present, NETRADA is handling up to 80,000 parcels Europe-wide every day via its logistics centers near Hanover with about 2,000 employees. Still this year, in 2009, NETRADA will expand the reach of the services it provides to North America.

“For our e-commerce segment a new growth era is beginning, intended to enable us to provide our extended service portfolio even more consistently from one source.” says D+S member of the Group Board Tobias Hartmann. “In this context we are uniting our complex comprehensive services under the new brand name NETRADA. NETRADA stands for a partnership in successful online trade with fashion and lifestyle products. The average development of our clients clearly outmatches the market trend.”

About NETRADA :
NETRADA is Europe‘s largest e-commerce partner in the fashion and lifestyle trade. For international brand enterprises NETRADA operated over 60 service models in more than 60 online shops in 20 countries by means of a unique full service model. With about 2,000 employees NETRADA handles all processes related to the international delivery of up to 80.000 parcels for private customers every day. Services range from online shop operation and merchandizing via imaging, video production, digital marketing, customer services and warehousing to dispatch logistics as well as payment and collection of receivables.
NETRADA is a 100-percent subsidiary of D+S AG, a leading solutions provider for comprehensive e-commerce and customer contact management with about 7,000 employees. www.netrada.com