The dispatch of SMS messages to Quelle customers occurs daily or is target-oriented for a concrete offer that the customer won't want to miss out on depending on the customer's preference. mobileview developed an appropriate application for the project, which always accesses the company’s current customer base, so that incorrect addressees and out-of-date customer data is excluded. This data is fed from the Quelle database into the mobileview SMS dispatch tool online immediately before the SMS messages are sent. Thus every customer can be addressed personally. SSL coding ensures absolute data security.

It isn’t just information about the current “Q of the day” that happens via SMS: The customer’s response also operates via the Quelle Mobile Shop. Thus, customers can land their “Q of the day” whenever and wherever.

Ludger Schöllgen, Manager for New Media at Quelle GmbH, is convinced of the success of the live shopping service: "The use of mobile channels offers customers clear added value for live-shopping concepts like "Q of the day". Only those people who react quickly enough to offers will benefit from them.”