More and more the mobile internet finds its way into all areas of the business life. Mobile applications do not only serve for the prompt disposition of information but also for the optimization of processes in businesses.

In order to significantly increase the ascertainment of visitors’ requests at exhibitions and events of the Audi AG mobileview has developed an iPhone/ iPod touch solution which is specially designed to the requirements of the automobile manufacturer based in Ingolstadt.

With the use of the Apple devices the personnel at exhibition stands can offer test drives, newsletters, catalogues or the like to interested end customers. All necessary customer data are interrogated and recorded by the employees using a highly optimized interface. At the end the end user provides his or her consent for the use of the data – directly on the device. The mobile application can be used on iPhones via UMTS or WLAN connections as well as on iPod touch devices via WLAN connections.

“For Audi the mobile data gathering with the iPhone/ iPod touch is an ideal technical addition to the personal conversation at fairs and events”, says Simon Hofer, responsible Project Manager in the Relationship Marketing at Audi in Ingolstadt. “The application can effectively contribute to building an enduring dialogue with visitors.”

The solution is already in use in Germany and shall be made international by market specific adjustments within the next months.