“Q of the day“ now available with own iPhone application

From now on the live-shopping range “Q of the day“, offered by quelle.de, is available in the AppStore. The application is for free and was developed and implemented by mobileview, the Mobile Solutions Partner of Quelle. Because of this iPhone users are always informed about the “Q of the day”. They can always check the availability of the “Q of the day” live and look at it in detail by using the zoom function. Furthermore, the “Q of the day” as an iPhone application can be easily ordered by phone. In doing so, the costs thereby incurred are for a fixed network call only: According to the chosen mobile phone tariff costs of a maximum of 0,29 € occur – in many cases the call is even for free.

Since July 2008 Quelle is the first German Universal despatcher by launching their live-shopping products on quelle.de. Every day customers can purchase a product at a premium price for 24 hours. Balance*: 213.000 products sold and a demand up to 11.000 articles on top-days. With the new iPhone application the team of the new Quelle e-commerce boss Thomas Geuder-Bassl wants to extend the success of the live-shopping offer via the mobile channel. Geuder-Bassl: “Right now there are no live-shopping applications on the national market. Therefore, we use the opportunity to continue with our e-commerce success by using multi-channel. With mobileview we have a competent technological partner that supports us in the area of mobile solutions and it has already successfully developed the “Q of the day”-SMS newsletter.”

* As of September 2009