Görtz: Online Shop of 2009 Award Seven Months after Relaunch

HAMBURG. Oct. 5, 2009. At this year’s  Wiesbaden Mail-order Congress the award “Online Shop of the Year” in the category business-to-consumer went to Görtz GmbH. This prize is awarded every year by the “Versandhausberater” industry information service and is proof of the rapid progress made by the Görtz shoe retailing chain as a fashion lifestyle provider in the premium sector.  

The Görtz online shop forms part of a multi-channel strategy calling for an intelligent combination of direct and ex-store business. It was only last March that Görtz undertook a major relaunch of its shop, which is operated by NETRADA, at the same time expanding its brand portfolio by including international shoe and accessory brands such as See by Chloé, Strenesse and Kenneth Cole. The goertz.de product range now comprises over one hundred brands and some 6,000 articles. This means that the www.goertz.de online shop offers nearly the full range available from Görtz and Görtz 17.

The Görtz shop receiving the “Online Shop of the Year” award has a large number of new features and functions:

• The homepage features regularly updated topic teasers.
• There is a trend area with short clips on various trend topics.
• Topic area sets: A special set area presents suitable combinations of shoes, handbags, scarves, shirts, belts and other accessories and another trend area features new models grouped in categories such as women/men or colors. Set views can even be sent as e cards.
• Many products are presented in 360-degree perspective.
• The site’s “Mein Görtz” section shows customers their bonus points and orders, and gives access to information for campaigns and special offers.
• A store finder with entry of zip code.

“We are delighted with the award, which encourages us to continue with our customer-oriented and innovative online shop.” says Lutz Spannuth, head of the Görtz Direct Division. “For a traditional enterprise with its roots in stationary retail business this award is a great honor.”

The Görtz shoe company, founded in Hamburg in 1875, is now one of the leading German shoe retailers, and with 3,400 employees and over 220 stores in Germany, Austria and Poland regards itself as European market leader in the quality segment for shoes and accessories.

“Görtz is a prime example for consistent implementation of a customer- and sales-oriented multi-channel strategy.” explains NETRADA CEO Tobias Hartmann. “With new features such as the set and trend areas in the Internet Görtz is making the leap from a shoe store to a fashion lifestyle provider in the premium sector.”

NETRADA (www.netrada.com) is Europe‘s largest full-service provider for fashion e-commerce and manages the entire process chain of Internet sales from operation of online stores via merchandise logistics to billing management with private customers.

About NETRADA:
NETRADA is Europe’s largest e-commerce partner of the fashion and lifestyle industry. NETRADA operates more than 60 online-shops in more than 20 countries for international brand companies providing a unique full-service model. NETRADA, with its 2,000 employees, organizes all processes for handling up to 80,000 parcels daily for private customers. Services include online-shop operation and merchandising, imaging, video production, digital marketing, customer services and warehousing as well as shipping logistics, payment and collection. NETRADA is a wholly-owned subsidiary of D+S AG, and with its staff of some 7,000 employees, the leading solution provider of holistic e-commerce and customer contact management. www.netrada.com